China, the second largest economy of the world, is set to provide its strict focus on fast growing consumer-class in an attempt to evenly distribute the proportion of its economic growth. Evident to all, as the world second largest economy is a major exporter to many American and European Countries, to improve the overall economic indicator, focus on domestic demand and consumerism is also placed on top priority list, which is believed to be the catalyst for long-term economic development.

Many diplomats are of the view to expand individual consumption by improving consumer’s propensity to consume. For this, they are also focusing on improving the overall market condition, ultimately to support the consumer-driven economy in the long run.

Despite China having followed investment-driven and export oriented economic model, rebalancing the economic regime from its previous model to consumer-focused model, could be a challenge to the political leaders and diplomats to consummate.

China still comprises most of the population in the middle-income group. In a country, where most of the investments are backed by the state itself, the philosophy of mass consumerism may not deliver fruitful results and facilitate to achieve the desired economic growth rate, doubt economists. In a country, where still 13 percent of the total population is living with an income of just $1.25 per day, domestic consumerism driven economic target could land China short of its growth targets, opine market analysts.

In this juncture, where the entire global economy is struggling to witness growth, the Chinese policy to shift to consumerism may look an attractive venture from one end- the structure of internal economy, especially, socio-economic and demographic structure of the economy- the sought concept of ‘consumerism’ could be really like chewing metal bitten rice for the Chinese authorities.

By the end of 2013, the entire world would have known the true picture of Chinese economic performance and the support of consumer driven economy for the sought economic growth rate of 7.5 percent. Everything now depends on the policies and reforms to come from Chinese authorities as we move along with the current fiscal year.